We build connection infrastructure
We explore what fundamentally connect us, music, food, shared experiences
The Mission
Music has lost its soul. Not because the talent isn’t there, but because it’s scattered. Independent artists making incredible work that gets buried in algorithms. Songs that go viral, then disappear. Good tracks missing one element that would make them timeless.
The world is in diaspora, and music is the driver. Everything’s on repeat the worst and best versions playing at once.
Network Roots Cellar is here to change that. We’re building something intentional. Something mischievous. A platform where:
- Music gets re-positioned
- Artists get elevated
- Communities get fed
- Connection gets preserved
Currently: We’re making wine from songs. Every ingredient maps to the music, the lyrics, the mood, the story. It forces people to slow down and experience music in layers.
Eventually: We’re creating space for artists to record their sound. Feeding people through collective action. Building places where creativity and community meet on a sliding scale, accessible to everyone.
Why wine first? Because fermentation is controlled chaos. Just like music. Just like revolution. And if we can get people to taste music differently, we can get them to experience everything differently.
This isn’t about one person. It’s about all of us. We’re building the network. You’re part of the roots.
Welcome to Network Roots & Cellar.
Good times. Vibes. Wine. Music. Community.
Let’s build something that lasts.